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So far HubbellCom_Admin has created 18 blog entries.

The Challenges of PR in Unregulated Industries

March 25th, 2016
Tags: Other

In an age where nearly every issue is political fodder, an increasing number of debates around substantive public policy proposals are being waged through tweets and sound bites. Fostered by the advent of social media and click-driven journalism, important and complex issues are more vulnerable than ever to misinterpretation, spin and knee-jerk policy-making. Change of [...]

Apple vs. FBI: More Than a PR War

March 17th, 2016
Tags: Other

Clausewitz defined war as “politics by others means.” In other words, while politics is largely about negotiating or facilitating public outcomes, war strives to compel those outcomes. The still-raging public relations battle between Apple and the FBI is an example of private political negotiations that failed (or were never attempted). Thus, both parties opted for [...]

3 Steps to Take Control of Your Online Reputation

March 10th, 2016
Tags: Other

There’s an old proverb that says, “The reputation of a thousand years may be determined by the conduct of one hour.” Never before has it been so clear as in the digital age, when a single mistake can be blown up to epic proportions and haunt a company forever. Today, a single complaint or negative [...]

5 Surefire Ways to Earn a Reporter’s Attention

January 21st, 2016

Media coverage remains one of the most cost-effective ways to get your company’s name and story out to the public, and so it’s unfortunate that the only surefire rule for pitching reporters is that there is no surefire rule to pitch reporters. However, with a little foresight and expertise, you can craft a media relations [...]

How to Bounce Back After a Social Media PR Blunder

January 14th, 2016
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In the marketplace of social media, successful brands are the ones who are able to leverage their assets into an authentic and meaningful conversation about topics that their target customers actually care about. These brands understand that establishing a consistent and genuine voice requires both vulnerability and honesty – two things that people relate to. [...]

Top Democratic Campaign Operative Joins Hubbell Communications

January 14th, 2016
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January 14, 2016 | Market Wired PORTLAND, OR--(Marketwired - Jan 14, 2016) - Hubbell Communications, Oregon's leading public relations firm, has deepened its bench of communication and campaign experts by adding Chris Edmonds, an accomplished Democratic campaign and public affairs professional, to its staff. A native Oregonian, Chris began his career as a staffer on [...]

Leveraging Social Media for PR Success

January 4th, 2016
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January 1, 2016 Social media is rapidly becoming the public’s go to source for news, information, and opinion. Literally billions of people will like, share and comment on the vast amount of content being published on social media platforms every day. That’s why understanding how best to leverage these platforms for successful outreach should be [...]

Getting your foot in the door for a PR career

December 10th, 2015
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December 10, 2015 PR is an attractive field because it has an aura of glitz and glamour – high-profile events, media interactions, creative brainstorming sessions and schmoozing with folks in high places. While there are moments like these in the life of a PR professional, most of us typically spend much more time doing, shall [...]

Big Things Come in Small Packages

February 26th, 2015
Tags: Other

Feb 26, 2015 Let’s start with the disclaimer that we have a very strong bias on the issue of large vs. small when it comes to public affairs and public relations firms (Hint: our firm has fewer than 10 employees if that gives you any idea where we’re going to come down on this). Don’t [...]

Hubbell Communications hires Scott Bruun as Principal

February 5th, 2015
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Feb 5, 2015 Hubbell Communications, Oregon’s leading public affairs firm, is happy to announce the recent addition of Scott Bruun to its team. Bruun is a fifth generation Oregonian with a long history in government and political campaigns. He served three terms in Oregon’s House of Representatives and was also twice a major-party nominee and [...]