Internal communications strategy = success

August 9th, 2017

Every successful company or organization has at least one thing in common: a successful internal communications plan. In the public relations world, we most often speak to the issue of external communications. For example, how to brand ourselves; how to convey information to the public, how to engage with the media; how to manage a [...]

Kenny & Zuke’s PR blunder is a lesson on not taking Portland personally

July 27th, 2017
Tags: Other

A frequent question I hear from clients facing unwanted or negative publicity is “how do we get our side of the story out there?” When I ask what isn’t being told in the media, they are usually able to rattle off a list of a half-dozen or more inaccuracies, omissions or perceived bias in the [...]

Friends in high places

July 12th, 2017

One of the most compelling works we’ve read on the power of influential people – The Tipping Point by Malcolm Gladwell – traces the resurgence of the Hush Puppy brand shoe to a small group of fashionistas in a tony neighborhood in Manhattan who began to wear them. It wasn’t the number of people who [...]

Staging the external environment using the M-A-D test

July 5th, 2017

Issue advocacy describes the interconnected disciplines of public relations aimed at achieving a specific policy objective. The job of an issue advocate is to create an external environment – supportive media coverage, digital activity, grassroots activism – so that a lobbyist can deliver the votes and be successful. Such an objective could be the passage [...]

Hubbell’s Chris Edmonds Featured for Crisis PR Expertise

June 15th, 2017
Tags: Other

Hubbell Communications' very own Chris Edmonds was recently featured in a Portland Business Journal story on a local brand's public relations crisis. The article has been re-posted here for you to read his advice and expertise on what to do when your brand is in crisis. Cloud hangs over Zoom health plan, but does 'Sarah' [...]

Differentiating between public affairs and public relations

May 23rd, 2017
Tags: Other

What is public relations? What is public affairs? How do you determine which service you need if you don’t know the difference? Hubbell is here to help. Many people struggle to differentiate between public relations and public affairs, primarily because it is not always clear which is which, or even what services each field encompasses. [...]

Hubbell Communications promotes three employees

May 15th, 2017
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PORTLAND, Oregon — Hubbell Communications, Oregon’s premier public affairs and public relations firm, is excited to announce the promotion of three of its employees. Scott Bruun, a former representative in the Oregon Legislature and candidate for Congress, will become Managing Principal to reflect his expanded role in managing client services. Chris Edmonds will become Principal, [...]

Four Lessons We’ve Learned About Coalition Management

May 10th, 2017
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Multi-stakeholder coalitions can be a powerful and cost-effective way for businesses and organizations to influence public policy. We’ve formed and managed dozens of these, addressing a wide array of issues and involving many companies and industries. Along we way, we’ve learned a few things, including: 1: Make sure organizing a coalition is worth the effort [...]

Hubbell Communications hires three new employees as firm continues to grow

April 26th, 2017
Tags: Other

April 26, 2017 PORTLAND, OR - Hubbell Communications, Oregon’s premier public affairs and public relations firm, has hired Jennifer Sitton, Clinton Harper and Lindsey Hendren as account coordinators. Sitton previously worked for Congressman Greg Walden in Washington, D.C., and brings to Hubbell a wealth of knowledge on many issues faced by Oregonians as well as [...]

Five Essentials of a Good Internal Communications Program

March 22nd, 2017

I would almost defy someone to name a company in America whose employees wouldn’t include “better communications” as one of the top three things on their wish list for management. People not only want information, they NEED it -- intellectually to do their jobs but also emotionally to provide the meaning and purpose we all [...]