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Five Essentials of a Good Internal Communications Program

March 22nd, 2017

I would almost defy someone to name a company in America whose employees wouldn’t include “better communications” as one of the top three things on their wish list for management. People not only want information, they NEED it -- intellectually to do their jobs but also emotionally to provide the meaning and purpose we all [...]

Using Social Media Responsibly as a PR Professional

August 4th, 2016
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Social media is a vital tool in gaining public exposure, but that exposure comes with risks. Making social media responsibly second nature is extremely important in maintaining a positive image and sense of credibility. Whether it’s your personal profile or that of your organization, it is important to act responsibly and communicate well. Social media [...]

Data Mining Techniques to Polish Your PR Strategy

July 7th, 2016
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The term “big data” saw a lot of hype in recent years. Today it receives less attention overall, but that doesn’t mean it’s any less important. Instead, the concept of data mining – looking at data sets so large they don’t fit in a spreadsheet – is now relatively commonplace. Still, many businesses are just [...]

5 Qualities to Look for Before Hiring a PR firm

June 24th, 2016
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Hiring a PR firm can be daunting, especially given how much the lines have blurred between PR firms, advertising agencies, marketing and digital firms over the years. In the old days, ad agencies did advertising, PR firms did PR, marketing firms marketed, and so on. Today, it’s hard to tell who does what. There are [...]

Digital Advocacy on a Shoestring Budget

June 2nd, 2016

Digital advocacy has become one of the most powerful marketing tools of the 21st century. With technology developing at what seems to be an ever-increasing rate, it is vital to understand and, more importantly, to be able to leverage rapidly changing digital communication platforms. From smartphones and tablets to computers and game consoles, the number [...]

6 Traits and Tactics of an Effective Spokesperson

May 26th, 2016
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A trusted spokesperson is one of the most effective tools for any organization, cause or public relations campaign. Generally speaking, people relate better to people than they do, say, to corporate missives, memos or fact sheets. This is why product testimonials from real people – for vacation hotels, plumbers, restaurants or what have you – [...]

The Challenges of PR in Unregulated Industries

March 25th, 2016
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In an age where nearly every issue is political fodder, an increasing number of debates around substantive public policy proposals are being waged through tweets and sound bites. Fostered by the advent of social media and click-driven journalism, important and complex issues are more vulnerable than ever to misinterpretation, spin and knee-jerk policy-making. Change of [...]

Apple vs. FBI: More Than a PR War

March 17th, 2016
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Clausewitz defined war as “politics by others means.” In other words, while politics is largely about negotiating or facilitating public outcomes, war strives to compel those outcomes. The still-raging public relations battle between Apple and the FBI is an example of private political negotiations that failed (or were never attempted). Thus, both parties opted for [...]

3 Steps to Take Control of Your Online Reputation

March 10th, 2016
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There’s an old proverb that says, “The reputation of a thousand years may be determined by the conduct of one hour.” Never before has it been so clear as in the digital age, when a single mistake can be blown up to epic proportions and haunt a company forever. Today, a single complaint or negative [...]

Top PR Fails of 2015, Part 2

January 28th, 2016
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Learning from our mistakes is a good thing. Learning from the mistakes of others is even better. Groucho Marx probably got it right when he said: “Learn from the mistakes of others. You can never live long enough to make them all yourself.” Last September, we published a piece that spoke of the top PR [...]