Crisis Management

When bad things happen, what you do and how you communicate can have a significant and long lasting impact on your reputation. Managing communications during a crisis is not easy but the fundamentals are pretty simple: Accept your fair share of responsibility, communicate a clear corrective action plan and keep your audience posted on your progress. For the most part, people will forgive honest mistakes as long as the person (or organization) who made them is accountable and shows both a willingness and a credible plan to correct it.

Our crisis management services begin with helping our clients maintain clear and credible messaging that can evolve as the situation does. We work closely with our client’s team and advisers to ensure that their public facing message complements other important aspects of the situation such as legal or internal considerations. We help clients identify and prioritize their most important stakeholders and devise a customized plan to deliver messages to them through the most appropriate channels. We will either serve as our client’s public spokesperson or help them identify and train one within their own organization. We will advise and assist our client with external communication (such as the news media) as well as internal communication (employees and other stakeholders).

Our Crisis Management Toolbox:


  • Message development: Message development is the cornerstone of everything we do. If the message isn’t right, nothing else will be. We use our instincts and years in the business to develop message platforms that will win for our clients. When budgets and timelines allow, we work with some of the best researchers in the country to develop effective messaging for our clients.
  • Spokesperson training: While you might have a message to share, an effective messenger is needed to ensure it is properly delivered. We provide coaching and training to clients with a wide range of objectives and experience levels to develop their media savvy and ability to bridge from tough questions to the right responses.
  • Media relations: The media business isn’t only about identifying a compelling story and angle. It’s also about personal connections and relationships. We help make those connections and correspond with news anchors, editors and reporters to ensure your story is heard.
  • Digital communications: Information moves faster than it ever has before which makes digital a vital component of most communications strategies. When designing a digital strategy, we carefully evaluate the audiences and messages to identify the right digital platforms to deliver information to our targets with pinpoint accuracy and in a way that can be easily tracked, measured and adjusted for maximum effect.
  • Media monitoring and analysis: We use the latest tools to monitor print, online and broadcast media to identify opportunities, detect threats and report on social chatter about your brand and target issues.


For more insight on how best to manage crisis communications, check out this Oregon Business Magazine article featuring Hubbell Communications’ president Ward Hubbell.

To learn more, email us at info@thinkhubbell.com or call us at 503-796-3013.

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