Grassroots Activation

There is perhaps no force more powerful in shaping public policy and public opinion than the spontaneous actions of uniquely affected grassroots activists. No matter how complex or esoteric the issue, the practical effects of it will ultimately trickle down to the individual voter or constituent. Our job is to connect those dots, identify the affected groups and help them become forceful advocates for their own self-interest.

Our grassroots activation services begin with our gaining a thorough understanding of our client’s public policy issue, their objectives and the politics surrounding that. We may field a targeted poll to help us message the issue and better understand constituent sentiment. From there, we develop an outreach plan specifically targeted to the interest groups that are uniquely impacted by the issue. We identify and train credible stakeholders and then deploy them in a number of ways including participation in editorial board meetings, media interviews, delivering public testimony and visiting legislators.

grassroots activation hubbell

Our Grassroots Activation Toolbox:


  • Message development: Message development is the cornerstone of everything we do. If the message isn’t right, nothing else will be. We use our instincts and years in the business to develop message platforms that will win for our clients. When budgets and timelines allow, we work with some of the best researchers in the country to develop effective messaging for our clients.
  • Coalition management: Sometimes forming a coalition of like-minded individuals and organizations can be the most effective way to achieve a desired public policy outcome. By following this approach, clients can harness the collective influence of its members, defray costs and shielding individual members from unnecessary scrutiny. We are experts in finding the shared interests of various groups and individuals, and managing them to achieve a desired outcome.
  • Organizational Outreach: Some projects require us to connect the dots between our clients’ interests and other like-minded groups. When the need arises, we lean on our relationship and coalition-building skills to connect influential organizations, businesses, trade associations, non-profits and others who share our clients’ values to effectively mobilize around an issue or shared interest.


Looking for expertise in grassroots activation? Read up on our tips and tricks on our blog: 3 Ways to Build a Successful Grassroots Campaign

To learn more, email us at info@thinkhubbell.com or call us at 503-796-3013.


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