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So far admin_hubbellcom has created 5 blog entries.

Using Social Media Responsibly as a PR Professional

August 4th, 2016
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Social media is a vital tool in gaining public exposure, but that exposure comes with risks. Making social media responsibly second nature is extremely important in maintaining a positive image and sense of credibility. Whether it’s your personal profile or that of your organization, it is important to act responsibly and communicate well. Social media [...]

Data Mining Techniques to Polish Your PR Strategy

July 7th, 2016
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The term “big data” saw a lot of hype in recent years. Today it receives less attention overall, but that doesn’t mean it’s any less important. Instead, the concept of data mining – looking at data sets so large they don’t fit in a spreadsheet – is now relatively commonplace. Still, many businesses are just [...]

What to Look for Before Hiring a PR firm

June 24th, 2016
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Hiring a PR firm can be daunting, especially given how much the lines have blurred between PR firms, advertising agencies, marketing and digital firms over the years. In the old days, ad agencies did advertising, PR firms did PR, marketing firms marketed, and so on. Today, it’s hard to tell who does what. There are [...]

Digital Advocacy on a Shoestring Budget

June 2nd, 2016

Digital advocacy has become one of the most powerful marketing tools of the 21st century. With technology developing at what seems to be an ever-increasing rate, it is vital to understand and, more importantly, to be able to leverage rapidly changing digital communication platforms. From smartphones and tablets to computers and game consoles, the number [...]

6 Traits and Tactics of an Effective Spokesperson

May 26th, 2016
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A trusted spokesperson is one of the most effective tools for any organization, cause or public relations campaign. Generally speaking, people relate better to people than they do, say, to corporate missives, memos or fact sheets. This is why product testimonials from real people – for vacation hotels, plumbers, restaurants or what have you – [...]

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