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Top PR Fails of 2015, Part 2

January 28th, 2016
Tags: Other

Learning from our mistakes is a good thing. Learning from the mistakes of others is even better. Groucho Marx probably got it right when he said: “Learn from the mistakes of others. You can never live long enough to make them all yourself.” Last September, we published a piece that spoke of the top PR [...]

7 Reasons Why Small Businesses Need a PR Strategy

December 31st, 2015
Tags: Other

If there’s one resolution a small business should make as we round the corner on 2015, it should be to create a PR strategy – that is, if they haven’t already realized the benefits of a solid public relations plan. For those small businesses that understand how PR fits into their business model, the benefits [...]

The Difference Between Public Affairs and Lobbying

October 16th, 2015
Tags: Other

October 15, 2015 Public affairs and lobbying, public relations and communications consulting are all terms that are used to describe businesses that are relatively close in scope. So how do you tell them apart? We are glad you asked. Lobbying Lobbying is generally defined as “seeking to influence an elected official on a matter of [...]

Top 5 PR Blogs we Read

September 21st, 2015
Tags: Other

September 21, 2015 The internet is a great place to find fresh ideas. Whether you’re looking for a recipe for this week’s big Sunday dinner or some inspiration for fresh, exciting brand strategy, there is probably more than one blog or online journal out there that’s got you covered. In the world of digital public [...]

Top PR Fails of 2015, Part 1

September 10th, 2015
Tags: Other

September 10, 2015 In the world of public relations, we’ve see a lot of gaffes turn into full-blown crisis management opportunities. A lot of it is good, some of it is bad, and then there are the really bad ones. You know what we are talking about: those times when you’re watching to 5 o’clock [...]

Dissecting the PR Nightmare of Cecil the Lion

August 28th, 2015
Tags: Other

August 27, 2015 Public relations is an art as much as it is a science and, as with any other art, there’s no secret to being perfect. There will be times when you (or a member of your team) mess up. With the advent of social media and digital channels of communication, the problem becomes [...]

How Social Media Can Destroy Your Business

August 21st, 2015
Tags: Other

August 21, 2015 Social media is a powerful tool, there is no doubt about that. As with all tools of great power, it must be used with great responsibility. How it is used can make or break your business, your issue, your coalition or even your life. How can an intangible tool destroy your business? [...]

3 Ways to Build a Successful Grassroots Campaign

August 13th, 2015

August 13, 2015 You’ve heard us harp on this before, but it never hurts to drive home a good point. Grassroots campaigns are one of the most important tools in your public affairs toolbox. The power of social advocacy does more than give a personal face to your issue – it’s a way to connect [...]

Rise of Citizen Video Journalism?

June 19th, 2015
Tags: Other

June 19, 2015 A recent article on the effect of newly minted video streaming services gave us pause to think about the ramifications. Problems with telecoms infrastructure aside, this is truly one of the biggest, most innovative revolutions we have seen in the social media space since Myspace came on the scene. … Yeah, remember [...]

Media deadlines: Don’t drop the ball

June 5th, 2015
Tags: Other

June 4, 2015 When it comes to media relations, one of the most commonly dispensed pieces of advice is to make sure you respond to a news reporter’s inquiry before their deadline. While that tip generally holds true, it’s worth noting you could still drop the ball if you follow it too closely. Think of [...]

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