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About Jennifer Sitton

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So far Jennifer Sitton has created 25 blog entries.

Summer Intern Series: Welcome Olin

July 31st, 2018
Tags: Other

As one intern leaves to learn on a foreign continent, another steps into her role, eager to try to fill her shoes. My name is Olin Hanson, I am 20 years old, and will be starting my junior year at the University of Oregon in the fall. While I haven’t started most of the courses [...]

The art of issue advocacy

April 10th, 2018

In public affairs we are often called upon to work with and broaden a client’s perspective in order to align that perspective with broader public interests. In other words, for communication and advocacy purposes, our job often involves helping our client find, create or attach themselves to a message and a voice bigger than themselves. [...]

The art of the holding statement

March 13th, 2018

By definition, a crisis situation for yourself, your company, or your client is going to be a high-pressure time. Most members of the public do not have experience in crisis communications and their greatest fear is picking up the phone and having to answer questions from an inquiring member of the media. While you may [...]

Equifax – three strikes, you’re out

October 9th, 2017

Ok. Let’s set aside the fact that Equifax fell asleep at the switch and compromised the privacy and financial security of half the nation. Hey, mistakes happen right? What really blows my mind is the ham handedness with which they reacted to it. Given the enormity of the problems they created for people, you’d think [...]

How an unlikely coalition can lead to a unified “win”

September 11th, 2017

No one can win a campaign alone. It takes a diverse set of people, all with different values, goals, and skills to communicate effectively to the public. Building a coalition to communicate is essential to passing a ballot measure, winning a PR battle, or accomplishing a strategic business goal. The key is identifying groups that [...]

Businesses fight fake news too

August 25th, 2017

Fake news isn’t just for politics or politicians anymore. Businesses are now finding themselves falling victim, with fake news touching on everything from business brands, products and practices. While the spread of certain stories might be politically or competitively driven, more-often-than-not, fake stories are spread by individuals or groups who simply seek the attention that [...]

Internal communications strategy = success

August 9th, 2017

Every successful company or organization has at least one thing in common: a successful internal communications plan. In the public relations world, we most often speak to the issue of external communications. For example, how to brand ourselves; how to convey information to the public, how to engage with the media; how to manage a [...]

Kenny & Zuke’s PR blunder is a lesson on not taking Portland personally

July 27th, 2017
Tags: Other

A frequent question I hear from clients facing unwanted or negative publicity is “how do we get our side of the story out there?” When I ask what isn’t being told in the media, they are usually able to rattle off a list of a half-dozen or more inaccuracies, omissions or perceived bias in the [...]

Friends in high places

July 12th, 2017

One of the most compelling works we’ve read on the power of influential people – The Tipping Point by Malcolm Gladwell – traces the resurgence of the Hush Puppy brand shoe to a small group of fashionistas in a tony neighborhood in Manhattan who began to wear them. It wasn’t the number of people who [...]

Staging the external environment using the M-A-D test

July 5th, 2017

Issue advocacy describes the interconnected disciplines of public relations aimed at achieving a specific policy objective. The job of an issue advocate is to create an external environment – supportive media coverage, digital activity, grassroots activism – so that a lobbyist can deliver the votes and be successful. Such an objective could be the passage [...]

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