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So far travis_nmc has created 33 blog entries.

5 Key Traits of a Great Public Affairs Specialist

February 12th, 2019

While there’s no secret formula for how to become a great public affairs specialist, at Hubbell Communications we believe there is a “special sauce” that sets the great public affairs specialists apart from the mediocre ones.   It goes without saying that in order to be successful in public affairs or public relations you have [...]

5 Steps to Developing a Crisis Communication Plan

February 5th, 2019

At some point in time, many businesses face a public relations crisis and it can be a pivotal moment for a company. How you handle crisis communication could impact the future of your company and your reputation. To be ready when the unexpected becomes a reality, crisis preparedness and an effective communication response plan are [...]

Understanding Grassroots Activation and the Importance of an Effective Strategy

January 25th, 2019

As members of society, we each have a unique interest in shaping the public policy that affects our lives. From a business or organizational perspective, our motivations for inspiring change can be even more significant. There is incredible power in numbers, and when multiple businesses and organizations join forces, their potential to inspire change in [...]

3 Tips for Repairing Your Brand During a Crisis

January 17th, 2019

Business magnate Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s digital age, these words are especially true. Social media platforms, online news outlets and traditional media quickly publicize mistakes, causing significant damage to a company’s brand as seen in recent scandals shrouding USA [...]

The Secret to a Successful Digital Campaign

January 10th, 2019

A strong public relations campaign can tell a captivating story. To tell those stories, public relations professionals use a variety of tools, including traditional methods like earned media and marketing. Digital campaigns are a recent – and effective – tool that public relations firms like Hubbell Communications use tell their clients’ stories.   Benefits of [...]

Managing a Campaign to Victory

January 3rd, 2019

Our firm has long been active in managing local ballot measure campaigns.  From school bond measures to ballot measures around local zoning, spending authority, energy utility management and other issues, we are proud that our team has won every one of the campaigns that we have managed. While each campaign is unique – unique voters, [...]

5 Steps to Creating Community Support

December 27th, 2018

As public affairs professionals, we seek to influence others on policy positions, on our clients’ messaging or to sway public opinion in another way. To do this, we generally want to create community support around these positions or messages. In order to create that community support, there are a number of steps that need to [...]

What Is Your Goal for Crisis Management?

December 20th, 2018

“Do you want to win an argument or do you want this to go away?” I finally blurted this out to a client once years ago who had been falsely maligned by a former employee and wanted to clear his name. The legal matters had been resolved, news coverage of this issue had long since [...]

Creating Annual Media Strategies

December 13th, 2018

While planning ahead isn’t always possible when it comes to the way your company is portrayed in the media, we believe that one of the keys to creating an effective annual media strategy is organization. When working with Clients, we generally build our media strategies around earned media editorial calendars. Earned media can include everything [...]

How Coalition Management Helps to Generate Real Change in Public Policy

December 10th, 2018

When it comes to enacting change in public policy, nothing gets the job done as well as having the strength of numbers behind your cause. This is when you need a coalition, or a group of likeminded individuals, businesses and organizations, who are willing to band together and serve as a united front on a [...]

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