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Better Communities Initiative

It’s Not About Growth: Shifting the Conversation in Bend

The Better Communities Initiative is a platform for Hubbell Communications to get right to the heart of what may be keeping communities mired in old problems. With this project, we aim to find new ways for cities across the Northwest to tackle their toughest tests through data, analysis and collaboration.

Our most recent report, It’s Not About Growth: Shifting the Conversation in Bend, takes an in-depth look at the values and attitudes that underlie Bend residents’ views on growth. By shifting the conversation on growth from pro vs. no to a deeper analysis of the community’s underlying concerns, we help unlock answers for how public officials, community leaders and employers can better connect with residents on the greatest challenges facing this rapidly growing city.

The report is the conclusion of a six-month project conducted in partnership with the Bend Chamber of Commerce and DHM Research that spanned stakeholder interviews, a 25-person focus group and a statistically valid survey.

Read the full report here:


It’s Not About Growth: Shifting the Conversation in Bend

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