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3 Examples of Winning Political Public Relations Campaigns

May 15th, 2019

If there’s one topic that can start a fire in a crowd, it’s politics. We’re living in a time where political divisions and strong, impenetrable opinions are common. In this type of environment, public relations can be tough for both businesses and organizations. One misstep can put you on everyone’s naughty list. So how do you navigate politically dangerous waters without causing too much disruption among the crowds? You need to adopt diplomatic tactics.  […]

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Internal Communication Strategy | 3 Ways to Reach Employees

April 28th, 2019

As any business manager or owner could tell you, maintaining a successful and well-balanced company is no small task. Among the most important drivers for balanced success is the maintenance and support of healthy employee relations. Every company is dependent on every employee. Employees own the skills, energy, and wherewithal that makes a company succeed. [...]

Why Social Media is an Essential Part of Digital Advocacy

April 15th, 2019

From a PR firm perspective, the impact of social media on today’s digital advocacy landscape is monumental. According to Pew Research, the overwhelming majority of adults in the United States are engaging regularly with at least one social media platform. The number skyrockets when looking at younger adults aged 18-29. This tells us that social media has become a fundamental tool for building relationships and establishing trust. In fact, some say that you can’t accomplish this without the help of a social presence.  […]

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3 Examples of How Public Relations Saved the Day

March 25th, 2019

Whether it’s recovering after a media or brand crisis or sharing the right story with your audience, taking the time to create strong messaging and well-thought-out public relations efforts can make or break your business and your brand. In this article, we will explore three recent public relations examples that saved the day for these [...]

Tips For Getting the Media On Your Side During Your Next Big Campaign

March 15th, 2019

When you’re knee deep in a major campaign for your company, knowing how to leverage the media to promote your campaign and enhance your public image is key. With the right approach, media relations can be an incredible asset to your campaign. Here are a few tips to help you appeal to the media and keep them on your side right when you need them the most.  […]

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The Vital Role of Communication in Crisis Management

March 5th, 2019

An industrial explosion with injuries and threats to public safety. Allegations of inappropriate workplace behavior against a top executive. A product recall. Measles exposure at a public retail establishment. What do these have in common? They are all real-world examples of crisis situations that could befall any number of businesses and organizations and result in [...]

The Dos and Don’ts of Crisis Management Planning

February 19th, 2019

The very nature of a public relations crisis is that it strikes without warning, many times when you least expect it. The way in which you respond to that PR crisis usually depends on your level of preparedness. The companies with the best crisis management processes and responses are generally those who have a solid [...]

3 PR Campaigns That Have Transformed Brands Over the Past Decade

February 15th, 2019
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A strong PR campaign is one of the biggest assets a business can have for building their brand’s public image and reputation. In the age of social media, businesses tend to think of PR more in terms of reputation management, social visibility, and reach. While these are all components of an effective PR strategy, the [...]

5 Key Traits of a Great Public Affairs Specialist

February 12th, 2019

While there’s no secret formula for how to become a great public affairs specialist, at Hubbell Communications we believe there is a “special sauce” that sets the great public affairs specialists apart from the mediocre ones.   It goes without saying that in order to be successful in public affairs or public relations you have [...]

Recollections of a conversation: Why we looked at growth in Bend

February 6th, 2019
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By Ward Hubbell, President Shortly after moving to Oregon, I wandered down to the mailbox of my brand new (to me) Lake Oswego home and found myself in a conversation with my mail carrier about crabbing on the Oregon coast. While this might not sound unusual to most folks around here, that encounter – and [...]

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