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3 Tips for Repairing Your Brand During a Crisis

January 17th, 2019

Business magnate Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s digital age, these words are especially true. Social media platforms, online news outlets and traditional media quickly publicize mistakes, causing significant damage to a company’s brand as seen in recent scandals shrouding USA [...]

The Secret to a Successful Digital Campaign

January 10th, 2019

A strong public relations campaign can tell a captivating story. To tell those stories, public relations professionals use a variety of tools, including traditional methods like earned media and marketing. Digital campaigns are a recent – and effective – tool that public relations firms like Hubbell Communications use tell their clients’ stories.   Benefits of [...]

Managing a Campaign to Victory

January 3rd, 2019

Our firm has long been active in managing local ballot measure campaigns.  From school bond measures to ballot measures around local zoning, spending authority, energy utility management and other issues, we are proud that our team has won every one of the campaigns that we have managed. While each campaign is unique – unique voters, [...]

5 Steps to Creating Community Support

December 27th, 2018

As public affairs professionals, we seek to influence others on policy positions, on our clients’ messaging or to sway public opinion in another way. To do this, we generally want to create community support around these positions or messages. In order to create that community support, there are a number of steps that need to [...]

What Is Your Goal for Crisis Management?

December 20th, 2018

“Do you want to win an argument or do you want this to go away?” I finally blurted this out to a client once years ago who had been falsely maligned by a former employee and wanted to clear his name. The legal matters had been resolved, news coverage of this issue had long since [...]

Creating Annual Media Strategies

December 13th, 2018

While planning ahead isn’t always possible when it comes to the way your company is portrayed in the media, we believe that one of the keys to creating an effective annual media strategy is organization. When working with Clients, we generally build our media strategies around earned media editorial calendars. Earned media can include everything [...]

How Coalition Management Helps to Generate Real Change in Public Policy

December 10th, 2018

When it comes to enacting change in public policy, nothing gets the job done as well as having the strength of numbers behind your cause. This is when you need a coalition, or a group of likeminded individuals, businesses and organizations, who are willing to band together and serve as a united front on a [...]

Solidifying Client Communications

December 6th, 2018

For many PR practitioners, bringing in a new client is an uplifting and validating experience like none other.  A new challenge, new people to work with and the opportunity to strengthen your reputation in the PR marketplace by satisfying yet another client.  As thrilling as it is, however, it is just the beginning of your [...]

How outside expertise can help in a PR crisis

November 29th, 2018
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PR crises are tough. They’re stressful, scary, frustrating and sometimes exhausting. If you’re at the center of one, it can also feel personal. Someone out there is trying to inflict damage on your organization or, worse yet, on you and your family. Emotion are high, which can make it difficult to step back, assess the [...]

Building your brand by telling your story

November 22nd, 2018

While many companies expand and build brand recognition using a variety of tools and strategies, successful branding efforts have one thing in common: a compelling story delivered through a variety of mediums that reach your target audience. As humans, we are natural storytellers, and as consumers, our interest is more easily captured by a compelling [...]

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