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Solidifying Client Communications

December 6th, 2018

For many PR practitioners, bringing in a new client is an uplifting and validating experience like none other.  A new challenge, new people to work with and the opportunity to strengthen your reputation in the PR marketplace by satisfying yet another client.  As thrilling as it is, however, it is just the beginning of your [...]

How outside expertise can help in a PR crisis

November 29th, 2018
Tags: Other

PR crises are tough. They’re stressful, scary, frustrating and sometimes exhausting. If you’re at the center of one, it can also feel personal. Someone out there is trying to inflict damage on your organization or, worse yet, on you and your family. Emotion are high, which can make it difficult to step back, assess the [...]

Building your brand by telling your story

November 22nd, 2018

While many companies expand and build brand recognition using a variety of tools and strategies, successful branding efforts have one thing in common: a compelling story delivered through a variety of mediums that reach your target audience. As humans, we are natural storytellers, and as consumers, our interest is more easily captured by a compelling [...]

Ward Hubbell Discusses PR Firm Longevity

November 16th, 2018
Tags: Other

Hubbell Communications' founder and president, Ward Hubbell, recently sat down with The Dendro Group's Zach Hyder to discuss what longevity looks like for public relations firms like ours. This episode of The Dendrocast podcast looks at why so many agencies don't survive when their founders leave or hand over the business to new owners. Check out [...]

The Cost Benefits of Hiring a Public Affairs Firm

November 15th, 2018

Every business, no matter how large or small, should understand how public policy impacts them.  For some businesses this is minimal but for others a new law or regulatory change has the potential to significantly impact its bottom line.   For many businesses, the question about whether or not to hire a public affairs firm [...]

Four Essentials for Effective Issue Management

November 8th, 2018

Controversial or complex issue? A dearth of support? A well-organized opposition? Each of these barriers can be overcome with a calculated and deliberate issue management strategy. Hubbell Communication’s success with issue management comes from decades of firsthand experience and many organizations turn to us for help. Here are four priorities for effective issue management: Recognize [...]

Devising an effective internal communication strategy

November 1st, 2018

Any busy, successful organization will face internal communication challenges. While each organization accounts for these challenges in different ways, there is always room for improvement. Basic internal communication includes what employees need to know to be successful within their organization. But the basics are just the beginning. Improved internal communication can:   Build loyalty Bridge [...]

Use Public Relations to Double the Effectiveness of Your Marketing Campaign

October 25th, 2018

Once upon a time, public relations and marketing were two distinct entities, each serving businesses in different ways. Today, the internet and the vast digital playing field have brought the two closer, often to the point where it’s difficult to differentiate between them. At the end of the day, pubic relations and marketing have the [...]

5 Internal Communications Tools That are Disrupting the Old Ways of Doing Business

October 18th, 2018

Did you know that healthy and frequent internal communication in the workplace is essential for strong teamwork and a positive atmosphere? In the digital age, this form of communication has become more convenient – and necessary – than ever before. According to Hyperlink InfoSystem, nearly 15% of an employee’s time is spent in communication with [...]

5 Secrets That Fuel the Success of Top PR Companies

October 11th, 2018

Not all PR companies are created equal, but what is it about some firms that makes them so successful where others fall flat? Most PR companies have a few tricks up their sleeves, but the very best ones almost always share a few of the same basic secrets of success. We’re not going to tell [...]

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