3 Examples of How Public Relations Saved the Day

March 25th, 2019

Whether it’s recovering after a media or brand crisis or sharing the right story with your audience, taking the time to create strong messaging and well-thought-out public relations efforts can make or break your business and your brand. In this article, we will explore three recent public relations examples that saved the day for these [...]

Tips For Getting the Media On Your Side During Your Next Big Campaign

March 15th, 2019

When you’re knee deep in a major campaign for your company, knowing how to leverage the media to promote your campaign and enhance your public image is key. With the right approach, media relations can be an incredible asset to your campaign. Here are a few tips to help you appeal to the media and keep them on your side right when you need them the most.  […]


The Vital Role of Communication in Crisis Management

March 5th, 2019

An industrial explosion with injuries and threats to public safety. Allegations of inappropriate workplace behavior against a top executive. A product recall. Measles exposure at a public retail establishment. What do these have in common? They are all real-world examples of crisis situations that could befall any number of businesses and organizations and result in [...]

The Dos and Don’ts of Crisis Management Planning

February 19th, 2019

The very nature of a public relations crisis is that it strikes without warning, many times when you least expect it. The way in which you respond to that PR crisis usually depends on your level of preparedness. The companies with the best crisis management processes and responses are generally those who have a solid [...]

3 PR Campaigns That Have Transformed Brands Over the Past Decade

February 15th, 2019
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A strong PR campaign is one of the biggest assets a business can have for building their brand’s public image and reputation. In the age of social media, businesses tend to think of PR more in terms of reputation management, social visibility, and reach. While these are all components of an effective PR strategy, the [...]

5 Key Traits of a Great Public Affairs Specialist

February 12th, 2019

While there’s no secret formula for how to become a great public affairs specialist, at Hubbell Communications we believe there is a “special sauce” that sets the great public affairs specialists apart from the mediocre ones.   It goes without saying that in order to be successful in public affairs or public relations you have [...]

Recollections of a conversation: Why we looked at growth in Bend

February 6th, 2019
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By Ward Hubbell, President Shortly after moving to Oregon, I wandered down to the mailbox of my brand new (to me) Lake Oswego home and found myself in a conversation with my mail carrier about crabbing on the Oregon coast. While this might not sound unusual to most folks around here, that encounter – and [...]

5 Steps to Developing a Crisis Communication Plan

February 5th, 2019

At some point in time, many businesses face a public relations crisis and it can be a pivotal moment for a company. How you handle crisis communication could impact the future of your company and your reputation. To be ready when the unexpected becomes a reality, crisis preparedness and an effective communication response plan are [...]

Understanding Grassroots Activation and the Importance of an Effective Strategy

January 25th, 2019

As members of society, we each have a unique interest in shaping the public policy that affects our lives. From a business or organizational perspective, our motivations for inspiring change can be even more significant. There is incredible power in numbers, and when multiple businesses and organizations join forces, their potential to inspire change in [...]

3 Tips for Repairing Your Brand During a Crisis

January 17th, 2019

Business magnate Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s digital age, these words are especially true. Social media platforms, online news outlets and traditional media quickly publicize mistakes, causing significant damage to a company’s brand as seen in recent scandals shrouding USA [...]

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