The Dos and Don’ts of Crisis Management Planning

February 19th, 2019

The very nature of a public relations crisis is that it strikes without warning, many times when you least expect it. The way in which you respond to that PR crisis usually depends on your level of preparedness. The companies with the best crisis management processes and responses are generally those who have a solid [...]

3 PR Campaigns That Have Transformed Brands Over the Past Decade

February 15th, 2019
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A strong PR campaign is one of the biggest assets a business can have for building their brand’s public image and reputation. In the age of social media, businesses tend to think of PR more in terms of reputation management, social visibility, and reach. While these are all components of an effective PR strategy, the [...]

5 Key Traits of a Great Public Affairs Specialist

February 12th, 2019

While there’s no secret formula for how to become a great public affairs specialist, at Hubbell Communications we believe there is a “special sauce” that sets the great public affairs specialists apart from the mediocre ones.   It goes without saying that in order to be successful in public affairs or public relations you have [...]

Recollections of a conversation: Why we looked at growth in Bend

February 6th, 2019
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By Ward Hubbell, President Shortly after moving to Oregon, I wandered down to the mailbox of my brand new (to me) Lake Oswego home and found myself in a conversation with my mail carrier about crabbing on the Oregon coast. While this might not sound unusual to most folks around here, that encounter – and [...]

5 Steps to Developing a Crisis Communication Plan

February 5th, 2019

At some point in time, many businesses face a public relations crisis and it can be a pivotal moment for a company. How you handle crisis communication could impact the future of your company and your reputation. To be ready when the unexpected becomes a reality, crisis preparedness and an effective communication response plan are [...]

Understanding Grassroots Activation and the Importance of an Effective Strategy

January 25th, 2019

As members of society, we each have a unique interest in shaping the public policy that affects our lives. From a business or organizational perspective, our motivations for inspiring change can be even more significant. There is incredible power in numbers, and when multiple businesses and organizations join forces, their potential to inspire change in [...]

3 Tips for Repairing Your Brand During a Crisis

January 17th, 2019

Business magnate Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s digital age, these words are especially true. Social media platforms, online news outlets and traditional media quickly publicize mistakes, causing significant damage to a company’s brand as seen in recent scandals shrouding USA [...]

The Secret to a Successful Digital Campaign

January 10th, 2019

A strong public relations campaign can tell a captivating story. To tell those stories, public relations professionals use a variety of tools, including traditional methods like earned media and marketing. Digital campaigns are a recent – and effective – tool that public relations firms like Hubbell Communications use tell their clients’ stories.   Benefits of [...]

Managing a Campaign to Victory

January 3rd, 2019

Our firm has long been active in managing local ballot measure campaigns.  From school bond measures to ballot measures around local zoning, spending authority, energy utility management and other issues, we are proud that our team has won every one of the campaigns that we have managed. While each campaign is unique – unique voters, [...]

5 Steps to Creating Community Support

December 27th, 2018

As public affairs professionals, we seek to influence others on policy positions, on our clients’ messaging or to sway public opinion in another way. To do this, we generally want to create community support around these positions or messages. In order to create that community support, there are a number of steps that need to [...]

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