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What Is Your Goal for Crisis Management?

December 20th, 2018

“Do you want to win an argument or do you want this to go away?” I finally blurted this out to a client once years ago who had been falsely maligned by a former employee and wanted to clear his name. The legal matters had been resolved, news coverage of this issue had long since [...]

Creating Annual Media Strategies

December 13th, 2018

While planning ahead isn’t always possible when it comes to the way your company is portrayed in the media, we believe that one of the keys to creating an effective annual media strategy is organization. When working with Clients, we generally build our media strategies around earned media editorial calendars. Earned media can include everything [...]

How Coalition Management Helps to Generate Real Change in Public Policy

December 10th, 2018

When it comes to enacting change in public policy, nothing gets the job done as well as having the strength of numbers behind your cause. This is when you need a coalition, or a group of likeminded individuals, businesses and organizations, who are willing to band together and serve as a united front on a [...]

Solidifying Client Communications

December 6th, 2018

For many PR practitioners, bringing in a new client is an uplifting and validating experience like none other.  A new challenge, new people to work with and the opportunity to strengthen your reputation in the PR marketplace by satisfying yet another client.  As thrilling as it is, however, it is just the beginning of your [...]

How outside expertise can help in a PR crisis

November 29th, 2018
Tags: Other

PR crises are tough. They’re stressful, scary, frustrating and sometimes exhausting. If you’re at the center of one, it can also feel personal. Someone out there is trying to inflict damage on your organization or, worse yet, on you and your family. Emotion are high, which can make it difficult to step back, assess the [...]

Building your brand by telling your story

November 22nd, 2018

While many companies expand and build brand recognition using a variety of tools and strategies, successful branding efforts have one thing in common: a compelling story delivered through a variety of mediums that reach your target audience. As humans, we are natural storytellers, and as consumers, our interest is more easily captured by a compelling [...]

Ward Hubbell Discusses PR Firm Longevity

November 16th, 2018
Tags: Other

Hubbell Communications' founder and president, Ward Hubbell, recently sat down with The Dendro Group's Zach Hyder to discuss what longevity looks like for public relations firms like ours. This episode of The Dendrocast podcast looks at why so many agencies don't survive when their founders leave or hand over the business to new owners. Check out [...]

The Cost Benefits of Hiring a Public Affairs Firm

November 15th, 2018

Every business, no matter how large or small, should understand how public policy impacts them.  For some businesses this is minimal but for others a new law or regulatory change has the potential to significantly impact its bottom line.   For many businesses, the question about whether or not to hire a public affairs firm [...]

Four Essentials for Effective Issue Management

November 8th, 2018

Controversial or complex issue? A dearth of support? A well-organized opposition? Each of these barriers can be overcome with a calculated and deliberate issue management strategy. Hubbell Communication’s success with issue management comes from decades of firsthand experience and many organizations turn to us for help. Here are four priorities for effective issue management: Recognize [...]

Devising an effective internal communication strategy

November 1st, 2018

Any busy, successful organization will face internal communication challenges. While each organization accounts for these challenges in different ways, there is always room for improvement. Basic internal communication includes what employees need to know to be successful within their organization. But the basics are just the beginning. Improved internal communication can:   Build loyalty Bridge [...]

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