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How Coalition Management Helps to Generate Real Change in Public Policy

December 10th, 2018

When it comes to enacting change in public policy, nothing gets the job done as well as having the strength of numbers behind your cause. This is when you need a coalition, or a group of likeminded individuals, businesses and organizations, who are willing to band together and serve as a united front on a [...]

Public Affairs

August 28th, 2018

Public affairs is the discipline of communication focused primarily on influencing public policy. A public affairs campaign could occur at the local, state or federal level and be aimed at influencing legislation, regulation or the outcome of a ballot initiative. In an age in which we are often overwhelmed with information, public affairs professionals have to find creative ways to break through the clutter with compelling messages on complex issues.  […]

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The art of issue advocacy

April 10th, 2018

In public affairs we are often called upon to work with and broaden a client’s perspective in order to align that perspective with broader public interests. In other words, for communication and advocacy purposes, our job often involves helping our client find, create or attach themselves to a message and a voice bigger than themselves. [...]

How an unlikely coalition can lead to a unified “win”

September 11th, 2017

No one can win a campaign alone. It takes a diverse set of people, all with different values, goals, and skills to communicate effectively to the public. Building a coalition to communicate is essential to passing a ballot measure, winning a PR battle, or accomplishing a strategic business goal. The key is identifying groups that [...]

Friends in high places

July 12th, 2017

One of the most compelling works we’ve read on the power of influential people – The Tipping Point by Malcolm Gladwell – traces the resurgence of the Hush Puppy brand shoe to a small group of fashionistas in a tony neighborhood in Manhattan who began to wear them. It wasn’t the number of people who [...]

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