COVID-19: Communicating the Unknown

March 24th, 2020

A NOTE FROM WARD HUBBELL When my daughter was a few years old she asked me: “Daddy, what happens when we die? Do dogs go to heaven?” As much as I wanted to assure her I knew the answer – and comfort her – I just couldn’t bring myself to look her in the eyes [...]

Hubbell in the News: How Oregon companies can improve communications about COVID-19

March 11th, 2020

COVID-19, or coronavirus, is an imminent threat. Businesses and agencies—especially health care providers, senior living facilities, hotels, school districts, universities and jail managers—should fully prepare for the outbreak by developing a communications plan and help prevent the spread of the virus. Hubbell Communications principal Chris Edmonds breaks down what businesses need to know in the [...]

Recap: Digital Summit 2019

Earlier this month, we spent two jam-packed days at Digital Summit Portland catching up on the latest trends and innovations in digital communications. Our goal? Track down the best new tools to help clients to solve their most complicated messaging challenges. As we rubbed elbows with industry leaders and the smartest minds shaping the rapidly [...]

3 Examples of How Public Relations Saved the Day

March 25th, 2019

Whether it’s recovering after a media or brand crisis or sharing the right story with your audience, taking the time to create strong messaging and well-thought-out public relations efforts can make or break your business and your brand. In this article, we will explore three recent public relations examples that saved the day for these [...]

The Vital Role of Communication in Crisis Management

March 5th, 2019

An industrial explosion with injuries and threats to public safety. Allegations of inappropriate workplace behavior against a top executive. A product recall. Measles exposure at a public retail establishment. What do these have in common? They are all real-world examples of crisis situations that could befall any number of businesses and organizations and result in [...]

The Dos and Don’ts of Crisis Management Planning

February 19th, 2019

The very nature of a public relations crisis is that it strikes without warning, many times when you least expect it. The way in which you respond to that PR crisis usually depends on your level of preparedness. The companies with the best crisis management processes and responses are generally those who have a solid [...]

5 Steps to Developing a Crisis Communication Plan

February 5th, 2019

At some point in time, many businesses face a public relations crisis and it can be a pivotal moment for a company. How you handle crisis communication could impact the future of your company and your reputation. To be ready when the unexpected becomes a reality, crisis preparedness and an effective communication response plan are [...]

3 Tips for Repairing Your Brand During a Crisis

January 17th, 2019

Business magnate Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s digital age, these words are especially true. Social media platforms, online news outlets and traditional media quickly publicize mistakes, causing significant damage to a company’s brand as seen in recent scandals shrouding USA [...]

What Is Your Goal for Crisis Management?

December 20th, 2018

“Do you want to win an argument or do you want this to go away?” I finally blurted this out to a client once years ago who had been falsely maligned by a former employee and wanted to clear his name. The legal matters had been resolved, news coverage of this issue had long since [...]

Four Essentials for Effective Issue Management

November 8th, 2018

Controversial or complex issue? A dearth of support? A well-organized opposition? Each of these barriers can be overcome with a calculated and deliberate issue management strategy. Hubbell Communication’s success with issue management comes from decades of firsthand experience and many organizations turn to us for help. Here are four priorities for effective issue management: Recognize [...]

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