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5 Steps to Developing a Crisis Communication Plan

February 5th, 2019

At some point in time, many businesses face a public relations crisis and it can be a pivotal moment for a company. How you handle crisis communication could impact the future of your company and your reputation. To be ready when the unexpected becomes a reality, crisis preparedness and an effective communication response plan are [...]

3 Tips for Repairing Your Brand During a Crisis

January 17th, 2019

Business magnate Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s digital age, these words are especially true. Social media platforms, online news outlets and traditional media quickly publicize mistakes, causing significant damage to a company’s brand as seen in recent scandals shrouding USA [...]

What Is Your Goal for Crisis Management?

December 20th, 2018

“Do you want to win an argument or do you want this to go away?” I finally blurted this out to a client once years ago who had been falsely maligned by a former employee and wanted to clear his name. The legal matters had been resolved, news coverage of this issue had long since [...]

Four Essentials for Effective Issue Management

November 8th, 2018

Controversial or complex issue? A dearth of support? A well-organized opposition? Each of these barriers can be overcome with a calculated and deliberate issue management strategy. Hubbell Communication’s success with issue management comes from decades of firsthand experience and many organizations turn to us for help. Here are four priorities for effective issue management: Recognize [...]

Unbelievable Stories that Demonstrate the Value of Great PR

October 4th, 2018

In a day when information can travel around the world in the blink of an eye, a good PR agency has the ability to make a major difference in how a company’s brand is perceived. Good PR is always obvious to the casual observer. Go Big or Go Home There a couple different approaches to [...]

Five Facts About Public Relations Firms That Might Surprise You

September 27th, 2018

What do you think of when you hear the words “public relations”? Many people immediately imagine a professionally dressed person stepping up to a microphone to put a little spin on a company’s latest PR issue. This might be the focus of some public relations firms, but PR has evolved to be so much more [...]

5 Crisis Communication Mistakes and How You Can Avoid Them

September 20th, 2018

Communication in a crisis situation requires professional expertise and no small amount of patience to navigate successfully. To avoid further damage to your reputation, avoid these five prominent crisis communication mistakes:  […]

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The art of the holding statement

March 13th, 2018

By definition, a crisis situation for yourself, your company, or your client is going to be a high-pressure time. Most members of the public do not have experience in crisis communications and their greatest fear is picking up the phone and having to answer questions from an inquiring member of the media. While you may [...]

Equifax – three strikes, you’re out

October 9th, 2017

Ok. Let’s set aside the fact that Equifax fell asleep at the switch and compromised the privacy and financial security of half the nation. Hey, mistakes happen right? What really blows my mind is the ham handedness with which they reacted to it. Given the enormity of the problems they created for people, you’d think [...]

Businesses fight fake news too

August 25th, 2017

Fake news isn’t just for politics or politicians anymore. Businesses are now finding themselves falling victim, with fake news touching on everything from business brands, products and practices. While the spread of certain stories might be politically or competitively driven, more-often-than-not, fake stories are spread by individuals or groups who simply seek the attention that [...]

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