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Solidifying Client Communications

December 6th, 2018

For many PR practitioners, bringing in a new client is an uplifting and validating experience like none other.  A new challenge, new people to work with and the opportunity to strengthen your reputation in the PR marketplace by satisfying yet another client.  As thrilling as it is, however, it is just the beginning of your [...]

Use Public Relations to Double the Effectiveness of Your Marketing Campaign

October 25th, 2018

Once upon a time, public relations and marketing were two distinct entities, each serving businesses in different ways. Today, the internet and the vast digital playing field have brought the two closer, often to the point where it’s difficult to differentiate between them. At the end of the day, pubic relations and marketing have the [...]

Public Affairs

August 28th, 2018

Public affairs is the discipline of communication focused primarily on influencing public policy. A public affairs campaign could occur at the local, state or federal level and be aimed at influencing legislation, regulation or the outcome of a ballot initiative. In an age in which we are often overwhelmed with information, public affairs professionals have to find creative ways to break through the clutter with compelling messages on complex issues.  […]

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Digital Advocacy on a Shoestring Budget

June 2nd, 2016

Digital advocacy has become one of the most powerful marketing tools of the 21st century. With technology developing at what seems to be an ever-increasing rate, it is vital to understand and, more importantly, to be able to leverage rapidly changing digital communication platforms. From smartphones and tablets to computers and game consoles, the number [...]

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