Understanding Grassroots Activation and the Importance of an Effective Strategy

January 25th, 2019

As members of society, we each have a unique interest in shaping the public policy that affects our lives. From a business or organizational perspective, our motivations for inspiring change can be even more significant. There is incredible power in numbers, and when multiple businesses and organizations join forces, their potential to inspire change in [...]

Managing a Campaign to Victory

January 3rd, 2019

Our firm has long been active in managing local ballot measure campaigns.  From school bond measures to ballot measures around local zoning, spending authority, energy utility management and other issues, we are proud that our team has won every one of the campaigns that we have managed. While each campaign is unique – unique voters, [...]

5 Steps to Creating Community Support

December 27th, 2018

As public affairs professionals, we seek to influence others on policy positions, on our clients’ messaging or to sway public opinion in another way. To do this, we generally want to create community support around these positions or messages. In order to create that community support, there are a number of steps that need to [...]

The Cost Benefits of Hiring a Public Affairs Firm

November 15th, 2018

Every business, no matter how large or small, should understand how public policy impacts them.  For some businesses this is minimal but for others a new law or regulatory change has the potential to significantly impact its bottom line.   For many businesses, the question about whether or not to hire a public affairs firm [...]

Public Affairs

August 28th, 2018

Public affairs is the discipline of communication focused primarily on influencing public policy. A public affairs campaign could occur at the local, state or federal level and be aimed at influencing legislation, regulation or the outcome of a ballot initiative. In an age in which we are often overwhelmed with information, public affairs professionals have to find creative ways to break through the clutter with compelling messages on complex issues.  […]


The art of issue advocacy

April 10th, 2018

In public affairs we are often called upon to work with and broaden a client’s perspective in order to align that perspective with broader public interests. In other words, for communication and advocacy purposes, our job often involves helping our client find, create or attach themselves to a message and a voice bigger than themselves. [...]

3 Ways to Build a Successful Grassroots Campaign

August 13th, 2015

August 13, 2015 You’ve heard us harp on this before, but it never hurts to drive home a good point. Grassroots campaigns are one of the most important tools in your public affairs toolbox. The power of social advocacy does more than give a personal face to your issue – it’s a way to connect [...]

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