The art of issue advocacy

April 10th, 2018

In public affairs we are often called upon to work with and broaden a client’s perspective in order to align that perspective with broader public interests. In other words, for communication and advocacy purposes, our job often involves helping our client find, create or attach themselves to a message and a voice bigger than themselves. [...]

Staging the external environment using the M-A-D test

July 5th, 2017

Issue advocacy describes the interconnected disciplines of public relations aimed at achieving a specific policy objective. The job of an issue advocate is to create an external environment – supportive media coverage, digital activity, grassroots activism – so that a lobbyist can deliver the votes and be successful. Such an objective could be the passage [...]

The Importance of a Ground Game

April 3rd, 2015

April 3, 2015 While glitzy ad campaigns and infectious social media strategies are a staple of the public affairs business, the enduring value of good old-fashioned “face time” should not be underestimated. Retail politicking – whether through canvasing door-to-door, addressing interest groups or staging rallies – puts you in close, personal proximity to the people [...]

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