As public affairs professionals, we seek to influence others on policy positions, on our clients’ messaging or to sway public opinion in another way. To do this, we generally want to create community support around these positions or messages. In order to create that community support, there are a number of steps that need to [...]
Creating Annual Media Strategies
While planning ahead isn’t always possible when it comes to the way your company is portrayed in the media, we believe that one of the keys to creating an effective annual media strategy is organization. When working with Clients, we generally build our media strategies around earned media editorial calendars. Earned media can include everything [...]
How Coalition Management Helps to Generate Real Change in Public Policy
When it comes to enacting change in public policy, nothing gets the job done as well as having the strength of numbers behind your cause. This is when you need a coalition, or a group of likeminded individuals, businesses and organizations, who are willing to band together and serve as a united front on a [...]
Solidifying Client Communications
For many PR practitioners, bringing in a new client is an uplifting and validating experience like none other. A new challenge, new people to work with and the opportunity to strengthen your reputation in the PR marketplace by satisfying yet another client. As thrilling as it is, however, it is just the beginning of your [...]
Building your brand by telling your story
While many companies expand and build brand recognition using a variety of tools and strategies, successful branding efforts have one thing in common: a compelling story delivered through a variety of mediums that reach your target audience. As humans, we are natural storytellers, and as consumers, our interest is more easily captured by a compelling [...]
Use Public Relations to Double the Effectiveness of Your Marketing Campaign
Once upon a time, public relations and marketing were two distinct entities, each serving businesses in different ways. Today, the internet and the vast digital playing field have brought the two closer, often to the point where it’s difficult to differentiate between them. At the end of the day, pubic relations and marketing have the [...]
5 Secrets That Fuel the Success of Top PR Companies
Not all PR companies are created equal, but what is it about some firms that makes them so successful where others fall flat? Most PR companies have a few tricks up their sleeves, but the very best ones almost always share a few of the same basic secrets of success. We’re not going to tell [...]
Unbelievable Stories that Demonstrate the Value of Great PR
In a day when information can travel around the world in the blink of an eye, a good PR agency has the ability to make a major difference in how a company’s brand is perceived. Good PR is always obvious to the casual observer. Go Big or Go Home There a couple different approaches to [...]
Five Facts About Public Relations Firms That Might Surprise You
What do you think of when you hear the words “public relations”? Many people immediately imagine a professionally dressed person stepping up to a microphone to put a little spin on a company’s latest PR issue. This might be the focus of some public relations firms, but PR has evolved to be so much more [...]
5 Crisis Communication Mistakes and How You Can Avoid Them
Communication in a crisis situation requires professional expertise and no small amount of patience to navigate successfully. To avoid further damage to your reputation, avoid these five prominent crisis communication mistakes: […]
