For many PR practitioners, bringing in a new client is an uplifting and validating experience like none other. A new challenge, new people to work with and the opportunity to strengthen your reputation in the PR marketplace by satisfying yet another client. As thrilling as it is, however, it is just the beginning of your [...]
Building your brand by telling your story
While many companies expand and build brand recognition using a variety of tools and strategies, successful branding efforts have one thing in common: a compelling story delivered through a variety of mediums that reach your target audience. As humans, we are natural storytellers, and as consumers, our interest is more easily captured by a compelling [...]
Use Public Relations to Double the Effectiveness of Your Marketing Campaign
Once upon a time, public relations and marketing were two distinct entities, each serving businesses in different ways. Today, the internet and the vast digital playing field have brought the two closer, often to the point where it’s difficult to differentiate between them. At the end of the day, pubic relations and marketing have the [...]
5 Secrets That Fuel the Success of Top PR Companies
Not all PR companies are created equal, but what is it about some firms that makes them so successful where others fall flat? Most PR companies have a few tricks up their sleeves, but the very best ones almost always share a few of the same basic secrets of success. We’re not going to tell [...]
Unbelievable Stories that Demonstrate the Value of Great PR
In a day when information can travel around the world in the blink of an eye, a good PR agency has the ability to make a major difference in how a company’s brand is perceived. Good PR is always obvious to the casual observer. Go Big or Go Home There a couple different approaches to [...]
Five Facts About Public Relations Firms That Might Surprise You
What do you think of when you hear the words “public relations”? Many people immediately imagine a professionally dressed person stepping up to a microphone to put a little spin on a company’s latest PR issue. This might be the focus of some public relations firms, but PR has evolved to be so much more [...]
5 Crisis Communication Mistakes and How You Can Avoid Them
Communication in a crisis situation requires professional expertise and no small amount of patience to navigate successfully. To avoid further damage to your reputation, avoid these five prominent crisis communication mistakes: […]
5 Surefire Ways to Earn a Reporter’s Attention
Media coverage remains one of the most cost-effective ways to get your company’s name and story out to the public, and so it’s unfortunate that the only surefire rule for pitching reporters is that there is no surefire rule to pitch reporters. However, with a little foresight and expertise, you can craft a media relations [...]
