Podcast: The Coming Crisis for Oregon’s Hospitals
Our hospitals have been celebrated for their role on the front lines of the COVID-19 pandemic. We have watched the images of doctors, nurses and first responders working long hours and saving lives. It’s a powerful testament to the role our hospitals play in our community. But there’s more at stake as we look ahead [...]
Wisdom from an American Hero: Surviving in a Dogfight
A NOTE FROM WARD HUBBELL One of the great privileges of my life was getting to know a genuine American hero – Chuck Yeager, the high school educated mechanic from West Virginia who became the first human to break the sound barrier and eventually rose to the rank of Air Force General. Our paths crossed [...]
How to Manage an Office Remotely: 3 Ways to Make the Most of WFH
By Tresa Peters As we all adapt to a new normal amid COVID-19, work styles, communication and even work hours are changing. But while some jobs and roles are easier to transition to remote and digital platforms, the management of office operations is one of the more challenging roles to adapt. As office manager of [...]
Hubbell in the News: How Oregon companies can improve communications about COVID-19
COVID-19, or coronavirus, is an imminent threat. Businesses and agencies—especially health care providers, senior living facilities, hotels, school districts, universities and jail managers—should fully prepare for the outbreak by developing a communications plan and help prevent the spread of the virus. Hubbell Communications principal Chris Edmonds breaks down what businesses need to know in the [...]
Hubbell Audiocast: Reframing the higher education crisis
Across the nation higher education institutions face an arguably unprecedented slate of dire circumstances. From waning enrollment, to declining birth rates, to skyrocketing student debt, tuition, and the costs colleges bear to deliver degrees--the mainstream story is grim. But in our latest Hubbell Audiocast we probe beyond the headlines to explore the deeper issues shaping [...]
3 PR Campaigns That Have Transformed Brands Over the Past Decade
A strong PR campaign is one of the biggest assets a business can have for building their brand’s public image and reputation. In the age of social media, businesses tend to think of PR more in terms of reputation management, social visibility, and reach. While these are all components of an effective PR strategy, the [...]
Recollections of a conversation: Why we looked at growth in Bend
By Ward Hubbell, President Shortly after moving to Oregon, I wandered down to the mailbox of my brand new (to me) Lake Oswego home and found myself in a conversation with my mail carrier about crabbing on the Oregon coast. While this might not sound unusual to most folks around here, that encounter – and [...]
What Is Your Goal for Crisis Management?
“Do you want to win an argument or do you want this to go away?” I finally blurted this out to a client once years ago who had been falsely maligned by a former employee and wanted to clear his name. The legal matters had been resolved, news coverage of this issue had long since [...]
How outside expertise can help in a PR crisis
PR crises are tough. They’re stressful, scary, frustrating and sometimes exhausting. If you’re at the center of one, it can also feel personal. Someone out there is trying to inflict damage on your organization or, worse yet, on you and your family. Emotion are high, which can make it difficult to step back, assess the [...]
