Across the nation higher education institutions face an arguably unprecedented slate of dire circumstances. From waning enrollment, to declining birth rates, to skyrocketing student debt, tuition, and the costs colleges bear to deliver degrees--the mainstream story is grim. But in our latest Hubbell Audiocast we probe beyond the headlines to explore the deeper issues shaping [...]
3 PR Campaigns That Have Transformed Brands Over the Past Decade
A strong PR campaign is one of the biggest assets a business can have for building their brand’s public image and reputation. In the age of social media, businesses tend to think of PR more in terms of reputation management, social visibility, and reach. While these are all components of an effective PR strategy, the [...]
Recollections of a conversation: Why we looked at growth in Bend
By Ward Hubbell, President Shortly after moving to Oregon, I wandered down to the mailbox of my brand new (to me) Lake Oswego home and found myself in a conversation with my mail carrier about crabbing on the Oregon coast. While this might not sound unusual to most folks around here, that encounter – and [...]
What Is Your Goal for Crisis Management?
“Do you want to win an argument or do you want this to go away?” I finally blurted this out to a client once years ago who had been falsely maligned by a former employee and wanted to clear his name. The legal matters had been resolved, news coverage of this issue had long since [...]
How outside expertise can help in a PR crisis
PR crises are tough. They’re stressful, scary, frustrating and sometimes exhausting. If you’re at the center of one, it can also feel personal. Someone out there is trying to inflict damage on your organization or, worse yet, on you and your family. Emotion are high, which can make it difficult to step back, assess the [...]
Ward Hubbell Discusses PR Firm Longevity
Hubbell Communications' founder and president, Ward Hubbell, recently sat down with The Dendro Group's Zach Hyder to discuss what longevity looks like for public relations firms like ours. This episode of The Dendrocast podcast looks at why so many agencies don't survive when their founders leave or hand over the business to new owners. Check out [...]
Summer Intern Series: Growth & Knowledge
We have arrived at the final week of my internship at Hubbell Communications to round off an experience of growth and knowledge. Over the past two months, I have been a part of a company that molds and shapes public opinion about different businesses and topics affecting them, and it is safe to say I [...]
Five Facts About Public Relations Firms That Might Surprise You
What do you think of when you hear the words “public relations”? Many people immediately imagine a professionally dressed person stepping up to a microphone to put a little spin on a company’s latest PR issue. This might be the focus of some public relations firms, but PR has evolved to be so much more [...]
Hubbell Communications opens Bend office, hires Erin Foote Morgan
PORTLAND, Ore. – Hubbell Communications, Oregon’s premier public affairs and public relations firm, has opened its second location in Bend. Driving the expansion into Central Oregon will be Erin Foote Morgan, the newest addition to the Hubbell team. Foote Morgan joins Hubbell with over 15 years of Central Oregon experience in journalism, public relations, multistakeholder [...]
Public Relations
We all have a story to tell and how we tell it is crucial. It only takes an instant for someone to form a first impression, so your messaging and execution should be on target each and every time you are in the public domain. This might be easier if not for the ease and [...]
