Any busy, successful organization will face internal communication challenges. While each organization accounts for these challenges in different ways, there is always room for improvement.
Basic internal communication includes what employees need to know to be successful within their organization. But the basics are just the beginning.
Improved internal communication can:
- Build loyalty
- Bridge a physical separation between divisions or locations of a company
- Increase team inclusion and satisfaction
- Improve productivity and efficiency
When each member of a team, regardless of how different his or her role may be, regularly receives the same information, the organization is better poised for success.
When devising an effective internal communications strategy, it’s important to first look at what’s working and what’s not. Diagnosing how employees already access information is key to knowing what will get their attention.
For example, if the majority of a team is working on a factory floor, email probably isn’t the most effective way to share information. Similarly, if employees aren’t allowed to bring their cell phones into the work space, a smartphone app is not a good way to connect with these employees.
Creativity and a deep toolbox are the keys to finding a strategy that will work for your team. You may need to create or improve the company’s internal e-newsletter, install TV monitors throughout your facility or focus on highlighting employee stories or volunteer efforts on an external blog. An intranet may work for one organization, while a quarterly video may work better for another.
There is no one-size-fits-all solution for devising a strategy for internal communication, but the most important thing is to recognize when what you’re doing isn’t working. Diagnosing the problem will give you a strong leg up in fixing it and reconnecting with your valued employees.