What do you think of when you hear the words “public relations”? Many people immediately imagine a professionally dressed person stepping up to a microphone to put a little spin on a company’s latest PR issue. This might be the focus of some public relations firms, but PR has evolved to be so much more today.

With information moving at the speed of sound, PR has become more important than ever for building brands and strengthening reputations. Great firms accomplish this in ways you might not realize.  Here are five things that public relations firms do that might surprise you.

Public Relations Is Not a 9 to 5 Job

True, most PR firms will keep office hours, but the reality is that the world never sleeps, and that means that a PR emergency can happen anytime.. For example, while social media is a great tool for building brand awareness, it’s also the first place that a disgruntled customer is likely to turn to share their frustration – at all hours of the day or night.

Minor grievances can often wait until the next day, but sometimes something is just too big to put off until the morning. The reputation of your brand is one of the most important things to a public relations professional, and their job is to protect it 24/7.

It’s Not All About Damage Control

For many people, the words public relations are synonymous with damage control. It’s true, PR is the first responder on the scene when a reputation disaster strikes, but they can also accomplish so much more for your business.

A strong public relations firm should work to build your brand proactively. This means digging deep to really learn about your business, your market and your goals, and then using this information to build a brand that stands strong in a finicky, ever changing digital world. When a PR firm does its job, damage control doesn’t need to be top priority.

Public Relations Saves Businesses Money

One of the main considerations in whether a business chooses to invest in a PR firm is often cost. It makes sense to spend wisely, and it might seem like a PR firm just isn’t in the budget, at least not at the moment. However, a good PR firm can be worth its weight in gold.

A good public relations program builds brand awareness and complements your existing marketing strategy.  Plus, PR helps you spend less time on customer service and more time cultivating lasting customer relationships – something that’s great for your bottom line.

PR Helps You Retain Great Talent

Let’s be honest. Nobody likes to say they work for “that company”, the one that seems to always be in hot water or has a less than stellar reputation with customers. When your business is under fire your employees can feel unfairly targeted, stressed and helpless. PR firms help your team navigate the difficulties and strengthen your brand resulting in better morale and retention.

We’re Good at Relationships

It takes a lot of effort to build the types of media relationships that are needed to promote a growing business in today’s digital world. There’s no shortage of news stories or small businesses trying to get a little attention. A successful PR firm has spent time and energy building great media relationships and they know how to bring awareness to the brands they represent. This is something that few businesses can achieve on their own.

Discover the Magic of PR for Yourself

If you take a minute to look around, you’ll notice that you’re swimming in a sea of competition. How do you plan on standing out and getting noticed? A professional PR firm can make it easy. Let us take care of telling your story as we build and protect your reputation. Contact Hubbell Communications to learn more about our PR services.