When it comes to enacting change in public policy, nothing gets the job done as well as having the strength of numbers behind your cause. This is when you need a coalition, or a group of likeminded individuals, businesses and organizations, who are willing to band together and serve as a united front on a public policy issue. Coalitions are powerful, impactful and necessary for seeing real change in our modern environment.

Being part of a coalition also means that you’re not standing alone. Not only is there this entire group all contributing to a common goal, but it also helps to minimize some of the potential backlash an individual company can feel when they’re standing alone on an issue.

For companies that are looking to promote change, building and managing a coalition is key to success. If there’s a flaw in this plan, it’s that coalitions can be difficult to manage effectively. With so many minds coming together and every separate entity needing to devote time to the demands of their business, communication can slip through the cracks and motivation can take a nosedive. The solution to this is coalition management, and here’s why it’s the most effective way of leading change.


The Power Behind a Coalition


While many companies want to bring about change, seldom do they have the power to do it on their own. Even the largest companies are more successful when they work as a cohesive group to persuade change in public policy. Coalitions are created to build a united front on an issue.

Coalitions are so effective because they’re acting as a united group with a shared goal. Each company’s involvement can be separate from their organization’s operating structure, keeping the focus only on their goal. Since coalitions operate separately from the companies themselves, they require a specialized approach to management and communication. This is where an agency dedicated to coalition management comes in.


Managing Coalition Relationships


Often times, it isn’t financial motivation that brings about a desire to change public policy, but rather something that hits a business or organization at its core in some other way. The lack of financial motivation can make it difficult to connect and build a coalition simply because a company might not know where to begin finding allies.

The first step is to reach out to other companies whose interests and motivations match yours, and nurture them along through an effective communication strategy until they get on board. There is strength in numbers, and this is the first step towards growth.

Once a coalition is formed, management helps to develop the messaging and strategy that is aligned with the image and goals of each of the coalition partners. This requires a dedicated approach to getting to know each partner and their perspective on your issue.

Are you ready to enact change? It’s time to leverage the power of a coalition in achieving your goals. We offer the coalition management services that will make this happen. Contact Hubbell Communications today to learn more.