Gina Maffei, Vice President + General Manager
Gina is a seasoned marketing and communications strategist with a record of success in creating reputation-building and public education campaigns for complex issues.
As Vice President and General Manager of Hubbell Communications, Gina oversees the agency’s day-to-day operations, marketing and business development efforts, and creative processes.
With deep expertise in digital marketing, crisis communications, public relations and public affairs, Gina brings fresh and creative ideas to our clients and the agency. She takes a multidisciplinary approach to create comprehensive and effective campaigns that reach target audiences.
Gina is passionate about adapting B2C technologies, strategies and tactics for the B2B and influencer arenas. She isn’t afraid to take a risk.
Throughout her career, Gina has implemented national, regional and hyper-local integrated campaigns. Her varied experience spans numerous industries including health care, financial services, higher education, arts and non-profits and government organizations.
Gina received a Bachelor of Arts in Public Relations with minors in Political Science and Advertising from Gonzaga University. She was a recipient of the 2000 Jesse H. Neal National Business Journalism Award for an article published in the Natural Food Merchandiser. She lives in Seattle and is an avid supporter of the performing arts.