When you’re knee deep in a major campaign for your company, knowing how to leverage the media to promote your campaign and enhance your public image is key. With the right approach, media relations can be an incredible asset to your campaign. Here are a few tips to help you appeal to the media and keep them on your side right when you need them the most.
Research Your Media Contacts
A well known media contact’s inbox is constantly overflowing with pitches to cover a new story or campaign. What experts in the industry will tell you is that most of these pitches don’t make it past the initial screening process because they’re not aligned to the contact’s main area of expertise or interest.
One of the best ways to build a mutually beneficial, healthy relationship with the media is to roll up your sleeves and put a little work into finding the right contacts for your campaigns. Instead of blindly pitching to the first contact you find, now’s the time to use your networking skills and get connected with the media contact that’s most likely to have a personal interest in your campaign.
Realize It’s Not All About You
It can feel like you’re living and breathing the campaign you’re working on. This can leave you incredibly frustrated when it feels like media isn’t providing you with the professional courtesy of prompt responses or being available at a moment’s notice.
Realize that you aren’t the only priority for your media contact. The professional approach is finding the fine line between making enough contact to keep them informed on your campaign and encouraging their engagement without bombarding them constantly with communications.
Cultivate Long Term Relationships
This is one of the most important rules in the world of media relations. No matter if you’re involved in a grassroots effort, ballot campaign or any other type of major campaign, establishing a professional, long term relationship with the media helps you to effectively deliver your message through them.
Respect and trustworthiness are key. Remember that the media should be your ally, so treat them with respect and don’t hesitate to make your primary media contacts privy to information that you’re not sharing with other outlets.
Work With A Professional PR Agency
Getting the media on your side during a campaign takes experience, strategy, and time. It is a specialized skill that not everyone has. A professional PR agency in Portland can handle the challenges of media relations for you.
At Hubbell Communications, we know that details affecting media relations can change in the blink of an eye. We’re here to step up to the plate and make sure your campaign gets the positive attention it deserves. If you’re ready to embark on a new campaign, contact Hubbell Communications to make sure you get the positive media coverage your company needs.